The Hobbit poster Analysis

                                             

    This poster is for the Hobbit which was released in 2012. There is only one centralised image which thus gives all its prevalence to this image. The central image in this specific poster is the character Gollum who is staring directly at the audience which will catch the audiences attention. Furthermore they have really made this poster look as if it's 3D as Gollum's head is in front of the empire sign. Moreover Gollum is pointing towards the audience which seems like an effective way in which to directly communicate to the audience.
    The second feature of this poster is the background which looks very dark. The lighting as a whole is also very dark. You can just about make out that there is a forest in the background but this is irrelevant. The reason I believe that they made the background so dark is because it gives more emphasism on the centralised image and so makes it stand out even more.
     They try to keep the writing to a minimum in this poster which is different to most magazine covers which tries to sell it self via packing as much information as possible. I feel this is because the magazine front covers ultimately have one purpose which is to sell the magazine whereas posters are there to be kept so any unnecessary information is kept out. This is also shown in this poster. The text used are in different fonts and sizes but The Hobbit logo is the biggest piece of text in the poster apart from obviously the empire logo but even this is partially covered up which makes the hobbit logo stand out even more.
     His eyes also stand out in this poster as his pupils are blue with a black background and is making the audience focus on the the facial expression that he is making. This poster makes him look evil and I feel that his eyes are a huge reason for this. Moreover, his teeth also makes him look evil as he is missing some teeth and his teeth are shown as sharp and thus is perceived as dangerous.
      The genre of this film is Fantasy/Adventure and it can be seen through the mysterious background which emphasises the fantasy aspect. In the background, we also see some type of trees or a cave. This is not seen in everyday life and thus shows the Adventure aspect of the poster. The target audience is also being drawn it through the level of mysteriousness associated with this poster. This teaches me how effective a plain colour such as black can connote so much different information.
     Overall, what I have learnt from this poster is the fact that pictures are much more important than text. I have learnt that minimal text is more effective in a poster as it emphasises the image. This poster has helped me identify the purpose for a poster which is to hang it up and thus is more for the artwork than writing.