Thursday, 19 September 2013
Men In Black 3 Trailer Analysis
Men In Black 3 was released in 2012 and had a huge budget of $215 million making a net profit of $419 million so it can be said that this movie was highly successful. The previous Men in Black films were also seen as hugely popular. I have already shown how movies that have had success previously don't really want to change much about the movie and the example I can give is the American Pie- The Reunion which was adamant to show that the actors and their mannerisms were still the same. This is the fist Sci-Fi movie that I am analysing so it will be interesting to see whether there are similarities between other film trailers.
The trailer starts of with an introduction of the characters and who they are. A voice-over is used as a narrative in this trailer but this is the first trailer which uses one of the actors as a voice-over. We know that it's one of the actors as the first thing he says is "Who are we." The trailer grips you straight away from this moment onwards. We get introduced to a weapon alongside the main character straight away and it really shows the audience that there will be a lot of action which is the sub-genre of the movie. The fast paced cut shots at the beginning really gets the audience hyped straight away. We then get introduced into the Sci-Fi genre with the introduction of the Aliens. It shows three different Aliens in the space of a couple of seconds which is also telling the audience that there is a lot of Sci-Fi involved as well.
The pace of the trailer seems to slow down during the middle of the trailer and then changes dramatically again, it does this constantly throughout the trailer. This tells the audience that the movies pace is going to change like a roller-coaster. The trailer doesn't really show off any of its action scenes yet uses sudden camera changes along with the non-diegetic sound in the background to really set the tempo of the trailer. All the other action movies tend to dictate the pace of the trailer through action scenes such as the Expendables and Django Unchained; that is how they built excitement for the movie whereas this trailer only really used cameras cuts, movement and sound which teaches me that showing off the genre isn't important when setting the tempo but you can excite the audience using sound and camera.
The only piece of action was when Will smith fell of the building and a very effective point of view shot was used. It feels to me that the producers of this trailer didn't want to give much away and yet this point of view shot was enough as it worked so well. It felt as if you were actually falling onto a taxi. At the end of the trailer it says "In 3D," which may have been why this scene had been used as it would get the audience thinking that if it felt so realistic in 2D, then imagine how it will feel in 3D.
I feel that there are two unique selling points within this movie. The first one being the star actor that is Will Smith who has won a countless number of awards and is the first face we see as he is probably the most popular actor amongst the cast. The second is the success of the other two movies making the Men In Black brand well established. I was a bit surprised that I couldn't find anything that referred back to the other two successful movies whereas a similar movie in the sense that it had past success; American Pie- The Reunion really shunned off the fact that it had previous success.
We really notice Will Smith as the main character throughout the trailer and we can also identify the bad character. Despite this, The narrative is done by agent K who can be noticed as an important character but there is a lot of mysteriousness surrounding him and this is supported when he says "We are no-one" which shows that he is trying to be a mysterious character. The way in which they make Agent K seem mysterious is by giving him minimal dialogue as the audience hardly sees him talk.
The title is brought in rather uniquely as just before it, we witness Will smith falling off a large building which really gains the audiences attention. The title is in extra large font and covers the majority of the page and so it will gain the attention of the audience.
One thing I can really take away from this trailer is the way that it dictated the pace of the trailer by basically the sound and camera movements. This trailer has really made me understand the vitality of a soundtrack and how it should be able to narrate a story by itself.
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