The Hangover Part 111 Trailer Analysis

            

      I am now going to analyse the hangover part 3. This movie is the last of the sequel and was released in 2013. It is predominantly a full on comedy movie, it budgeted $101 million and has mad a net profit of almost $250 million. This shows that it was rather successful but there are other trailers that I have analysed which made a higher net profit without spending as much. That being said, I haven't analysed a movie which genre is only comedy and so I can't fully comment on its success as low net profits may be a trend for this movie.
     The first thing I have identified straight away is the lack of content within the movie as we don't know who is getting married in this movie or why they are in Las Vegas. We go get a close up on the famous sign of Las Vegas which is what the trailer is trying to say about where this film is located. Furthermore, this is as effective as an establish shot even though this trailer also uses this as well. The movie is more established with the close up of the sign.
     The unique selling points are constantly shunned out through this trailer. Firstly, this is the success of the other two movies and the second is the star studied line up of actors. The most obvious being Bradley Cooper which the camera focuses on a lot in the first half of the movie. Bradley Cooper has made a number of highly rated movies including Limitless and the Silver Linings Playbook. Furthermore, there is a certain individual who had played cameo roles in both hangover movies but had proved to be highly successful and he is briefly shown in this one which will also gain the audiences attention. This individual is known as Mr Chow.
     We know this movie for it's crazy storyline's all based around the night before the wedding but in this movie, it starts of with what looks like a funeral and one of the characters singing. The costume worn makes me feel this as everyone is wearing black and the camera pans around the cars which are also black. Furthermore, one of the main characters that are singing who is known in the movie as Alan is given prevalence straight away as he is the first character that we see and thus tells us that this specific hangover movie will be based around him.
    As I said earlier, this trailer suns out one of the unique selling points which is the success of the other two movies. The do this by the captions. We get more information about this being the final movie in the hangover series than the movie itself which shows just how successful movies can be just via gaining a reputation. An example of this is the paranormal activity movies which was hugely successful in the production of its first movie which then contributed to the success of the others.  The way this trailer shows this off is through the captions which are fairly spread out throughout the trailer. It has captions such as "the epic conclusion" which will gain the audiences attention and is the main way in which they are trying to sell the movie.
      The title is introduced earlier than I have seen in the other trailers that I have analysed yet it still is near the end. The fact that it is a trilogy is really shunned out to show the success of this movie. It is the first part we witness of the title whereby the camera effectively cuts the screen into three identical parts which shrinks and says part three. This shows that movies with a high reputation shows the importance of its previous successes as much if not more than the actual title of the film. This is because people will know what the film is called due to its previous successes. It also shows the break up of the storyline to one of the scenes that will sell the trailer at the end of the Girraffe which shows me how I can dictate the storyline with the introduction of a title. Despite this, the trailer osn't as helpfull for me because we will be producing a trailer for a brand new idea as opposed to a successful movie.
    Overall, I have learnt how the success of other movies can really influence this movie and so I can't take much away from this trailer as it really focuses on its unique selling point. We of course are producing a trailer from scratch and thus this isn't as helpful. Despite this, this trailer has shown me how we can use a close up of a particular place which has a lot of social popularity and can be identified by the majority of the public rather than using an establishing shot as this is used very frequently in almost every movie yet I feel as if it doesn't need to. For example, If I done a close up of Big Ben, I would feel as if it would be much more effective than an establishing shot of London as almost everyone in Western and Eastern society's know of Big Ben and I know this as I live in a Western Society but I am from an Eastern Background.