American Reunion Trailer Analysis

          

   I am now going to analyse American Pie- The reunion. The Movie gained a rating of 6.8/10 and its trailer is very much an Adult Comedy. It was released in 2012 and is the last movie of the American Pie series. It already had an advantage as its previous films have been highly successful and so has this one. It budgeted $50 million and made a net profit of $184 million which just proves its success. Furthermore, You could class it as more of a success because its budget was quite low and it made a huge turnover. A comparison could be The Expendables which Budgeted $80 million and made a net profit of $200 million and so only made $16 million more with an additional budget of $30 Million.
   The storyline starts straight away and this is supported by the film distribution company coming up at the beginning. I have noticed that a common theme that the storyline always begins straight after the film distribution company. Trailers that support this Are The Amazing Spider Man and Expendables among many others.
    Straight away the Main Characters are introduced when the cameras first shot is a close up of a picture of the couple. The comedy genre is also introduced with the non-diegetic soundtrack of R Kelly's "Bump and Grind" is in the background and we hear the diegetic sound of the bed moving which will just give the audience certain ideas. The Camera then pans around very cleverly onto the bed and it isn't what the audience will think. This will draw the audience in straight away as it shows comedy straight away. As the camera pans around there is emphasis on clothes on the floor which just re-enforces the audiences al  thoughts and so this adds to the comedy.
    After the first scene, the pace of the trailer seems to speed up to try and introduce the other important characters yet still giving main prevalence to the main character as it always refers back to him. The trailer then just keeps on getting quicker and quicker as well as the soundtrack in the background. This doesn't necessarily mean that it's building up to something but it just shows that there is a lot packed into this movie.
    The producers of this trailer try their best to emphasize that they may have grown up, but their mannerisms still remain the same. This is supported by them saying that "they have grown up .... but they haven't settled down," which re-enforces that the audience will still see the content which they expect from the other movies as it has been very successful in other movies so they are telling the audience that they have tried to change as little as possible.
   They show a specific scene where they are at a College party. This uses up quite some time of the trailer but I feel as if this is important because they are trying to show again that not much has changed as most of the American Pie movies have been set when the main characters were in college or university. The character known as "Stiffler" is also wearing clothes that could be associated with the class of 99 and this again shows that the producers are trying to carry on the legacy of the trailer.
     The title is right at the end which supports my initial thoughts of where I will be putting my title in our trailers. The background of the title is white which makes the title stand out. We see two different shades of white which makes the title stand out more as the pure white section is directly behind the title. The font is very bold and in the middle of the page thus given most prevalence. The title is put between two different scenes and is used to separate different scenes with each other. Although most of the trailers I have analysed have the movie title right at the end, there tends to be one final push to sell the movie to add a tiny clip just after the title which I believe is put in place to make the audience remember the movie and characters.
   There is very little I can take from this trailer as it is really emphasizing it's Unique Selling Point which is it previous successes and so it tried to build from this. Our trailer is a one off so we don't have any success to build on but it is helpful in the sense that they narrated the story through their text and is quite an effective way to tell a story and rather easy as well. This trailer does in fact re-enforce a lot of my initial thoughts about the title but it also teaches me how a title can separate two different scenes but still giving them both the same prevalence.