Captain America "The first Avenger" was released in 2011 and made $370,500,000 in the box office thus showing that it was a huge success. This may have been to the high anticipation of the avengers movie which was released soon after this movie. The title is a unique selling point in its own right as it tells the audience that they must watch this movie in order to understand the avengers movie. I have noticed that Marvel Comics movies always shun out their unique selling point as much as possible as they have a lot to choose from. This is something I realized from my Spider-Man analysis.
The trailer starts with predominantly fade shots to establish the location, character and set the pace of the trailer. This is also done with the non-diegetic sound in the background which starts off slow to compliment the fade shots. We also witness a very powerful shot/reverse/shot to establish the main character during the conversation. The camera also slowly zooms into him for the audience to identify that he is in fact the main character.
The sound really starts to pick up pace after the 50 second mark to signify a change in pace. This shows how important sound is to dictate the pace of a trailer. It is really at the last 30 seconds where we witness the sound at its highest level. The sound in this trailer changes pace a lot throughout the trailer as well as the volume of the non-diegetic sound in the background. This may be because they want to ensure that the audience identifies main pieces of dialogue but also to follow the pace of the trailer via complementing the camera shots.
Here is the front cover of empire magazine for captain America. It was released in 2011 and is one of the marvel characters thus is already quite well known. The genre of the movie is an American Superhero as well as action. Other successful movies associated with this genre is Spiderman and the Fantasic Four. Both of these films are also marvel characters which shows how much Marvel dominate this genre. One thing that I have identified is that magazine covers don't shun off this unique selling point and this may be because they don't want to insert any unnecessary information.
Straight away, I identify a common feature of both magazines and posters which is directly addressing the reader via the centralised image looking directly at the reader and drawing their attention. The background is a picture of a slightly burnt American flag and is put there to relate to the title of this movie "Captain America." This actually gives the audience an slight idea of the storyline as it tells the audience that he is fighting for his country.
Captain America looks a bit scruffy as well and it tells the audience that he is going to be involved in a fight which relates to the caption "How Summers Biggest Superhero Went To War" and so it really tells the audience the genre of this movie. For this reason, I feel that this Magazine cover goes give away a lot of information to the audience and.
This magazine cover does have a unique selling point which is that they are subtly promoting their next movie. Furthermore, this is telling the audience that they must watch this movie in order to understand the Avengers movie.
Overall, This magazine cover tells me that you can have a lot of information in the poster without much writing. Furthermore, I found that they do show one of their unique selling points but doesn't show the fact that it is a Marvell movie yet adds interest to another movie that they are releasing.
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