Harry Potter and the Deathly Hallows part 1 Magazine Front Cover Analysis

                                                

   The magazine cover that I'm going to look at now is Harry Potter and the Deathly Hallows part 1. It was released in 2010 and its genre is fantasy. It is the second last movie of the sequel in which was inspired by J.K. Rowling. Straight away, the fantasy can be identified through the wand that Harry potter is holding. This is because wands tend to be associated with fantasy films. Furthermore the unique selling point is shown through the name "Harry Potter" being in a different colouar as it's yellow whilst the rest of the text is white. This is a Unique selling poing because of the huge success of the other Harry Potter movies and the book sequels as well.
     The aspect which makes this magazine cover stand out to the others that I have analyzed is the fact that it looks as if we are looking down at the central image which is Harry potter and so the angle that the the picture is shown adds another dimension to the magazine and gives a lot of information about the storyline. What I had learnt in my first year of media studies is that using a high angled shot such as this tells the audience that he is facing a struggle. For this cover, it tells me that he will be fighting a losing battle and facing creatures that are much bigger than him. This means that the angle of this shot also emphasizes the fantasy genre once again. Furthermore, the background cosists of different shades of blue which makes it look gloomy and also adds to the fantasy genre. Harry Potter is looking directly at the audience with a wand in his hand which may connote that ha can't trust anyone and makes the audience feel as if the are the villains. The idea that he can't trust no-one is shown as he is on his own and the biggest piece of text states that "the end is near."
     The Harry Potter movies could be seen by kids but this magazine front cover tells me that this movie will be much more mature. This is through Harry Potter looking rather beaten up which shows that there could possibly be more action in this movie as opposed to the children aspects that were shown in the other films. This cover ultimately tells me how to change the perception of a film and change the target audience as this one feels like a much mature audience. I say this because the harry potter movies were very much in my generation whereby the first one appealed to me so as they were growing up, so was I. This means that if they kept on just targeting children, then it could get risky as Happy Feet 2 shows whereby it was seen as a huge flop because the audience who had watched the first one had grown up and so they released it to an audience that had no knowledge of the movie and this was down to them releasing it too late.
     Overall, this cover has taught me how to keep the concept of a movie fresh and how to aim it at your target audience. This is a helpful cover to refer back to just to see how they have tried to bring their target audience in. Furthermore, I have learnt about how different angles can make the magazine cover look different to others as it makes it stand out more.