Fast and Furious 6 Trailer Analysis

             

   Fast and Furious 6 was released in 2013 and had a budget of $160 million. It has made a net profit of $628 million which shows just how successful it was. Ultimately, what I've learnt from my research is that you only make sequels if your previous films have been highly successful and Fast 5 made as much money. It gained a rating of 7.2/10 which showed that it was a rather good movie. This movie is classed as a thriller although it does have a lot of sub-genres. This is one thing that is common with all six of the Fast and Furious movies.
   The trailer starts straight away of an establishing shot of where Dominic Toretto is currently living. The audience find this out when the Rock says " This is what $100 million buys." This is followed by a sex scene. This just tells the audience that he had settled down which starts off by following Todorov's theory. we also see an over the shoulder shot of Dominic Toretto which re-enforces the fact that he had settled down. The disruption occurs when the Rock comes into the trailer. We also see another establishing shot of London just after the initial conversation between Dominic and The Rock, First the camera is focusing on a plane which tells the audience that he is flying out, then we see Tower Bridge and Big Ben which tells the audience that most of this movie is going to be set in England.
    This trailer is one of the longest in terms of its length that I have analysed, and there is constant action which is a very close sub-genre along side the thriller. There are constant explosions as well as gun shots which will catch the audiences attention. The storyline is fully introduced to the audience in this trailer which gives the audience a very good idea of what this movie is actually about. Despite this I feel as if the audience wont even be listening to the storyline said by the Rock as you just get indulged by this huge quantity of action which this trailer shows and it doesn't seem to stop as soon as the non-diegetic sound starts. The storyline officially begins just after the film distribution company's name goes off. I have seen this pattern with the majority of the other trailers I have analysed and it really makes me think that it's vital we put our film distribution company name in the right place in order to have our trailer running smoothly.
    The evil character, Owen Shaw is only shown in the night in this trailer. This adds levels of mysteriousness and danger to this character. Furthermore, we get a lot of information about the storyline but we don't really learn anything about Dominic's opposition. They did give a lot of information out for what is just a trailer so then needed to retain some information to build suspense for the movie as the audience would want to know who this bad character is after viewing the trailer.
     Fast and Furious 6 uses all of its Unique Selling points in this trailer. Firstly we get introduced with a star studied line up of actors but the first two actors that we really see is Dominic and The Rock. The reason I feel The Rock is there early although not being a relevant as other characters is because he has a huge fan base due to both his successful wrestling and acting career. The other Unique Selling Point is the fact that they have had huge success in their previous movies. This movie is very much based around their previous movies so they are trying to show people how good their other films were and so this film will be as good. Furthermore, a character that died in one of the previous fast and furious's; Letty was actually alive and this ultimately shows the thriller genre. This trailer makes the movie feel as if there is one storyline followed by two or three smaller ones as there is just so much that is going on.
     We do witness an enigma in this movie whose name is Letty. We don't see her speak yet she is given a lot of prevelence in the trailer through a lot of theconversations in the trailer being related around her and also the use of the camera zooming in on her picture with a black and white effect really emphasises that she is going to be an influential character. We do witness her a lot in the trailer but we never hear her speak which teaches me how to include an enigma type character in our trailer.
     The title is the last piece ofinformation we obtain from this piece of text and just prior to the title, we winess a car flipping and on fire. This really shuns out the genre of action. Furthermore this will gain the audiences attention and re-enforces the target audience to go and watch this movie. This car scene will really make the audience aware and gain their attention which ultimately means that they will remember the title even better. Ultimately Fast 6 is a movie which has established itself within its genre and so I feel the title isn't as relevent for them in comparison to those movies that are producing their first one. This does tell me that having a scene that will catch the audinces attention prior to the title will make the audience remember the title more.
    Overall, this trailer has proven to be a huge success due to the huge quantity of information included in what is a 3 minute clip. This really makes me think how much content I should include in my trailer but it really does depend on the genre that I'm picking. Again, this trailer shows that the initial storyline begins after the film distribution sign which is definitely one thing I am looking to implement into my movie. Moreover the way in which it sells it's unique selling points are particularly interesting as they are spread around the trailer and so it really makes me think where I would like to put my Unique Selling Point in order to distinguish my movie among others in the best possible way.