Batman - The Dark Knight Rises Trailer Analysis

             

     The Dark Knight Rises was released in 2012 and gained a rating of 8.8/10 from IMDB which just shows its success. It had a budget of what is believed not to be more than $300 million and made a huge net profit of roughly $700 million which is the biggest net profit of a movie that I have analysed plus this has spent the most for a movie. The genre of this movie is a Superhero Action movie and is the final movie of this specific Batman trilogy.
    The film distribution company of Warner Brothers is shown straight away with one of the many unique selling points which is the logo of DC Comics. This tells me that the storyline is getting introduced straight away. We see a boy singing the national anthem but the fascinating thing about this is the way in which it changes from the primary to the secondary sound when Alfred starts talking to a young Bruce Wayne. There is also a tertiary Non-diegetic sound in the background which means that there is a lot of information that your ears are taking in.
    The lighting is very dark for the majority of the trailer showing that it's going to be a dark movie and it also follows the idea that Batman as associated with the dark. The establishing shot near the beginning of Gothem City is even at night time. This is also telling the audience that Gotham City is going to be in a lot of trouble in this movie.
    This movie tries not to give much away and this is evident by the fact that we only witness Bruce Wayne as Batman on only three occasions and each on lasts for less than two seconds. I feel as if this trailer tries to show the huge task that Batman is facing as most prevalence is shown on Bane which is really telling the audience that Batman is fighting a losing battle. Even when Batman is shown as Bruce Wayne, the camera is looking down at him and in one of the shots, he is bleeding which connotes that he is weak and that Bane is stronger. Plus, the fact that we see Batman to such a minimal extent, tells me that the storyline will be based around the face that Batman will be no longer yet Bruce Wayne is shown so it is telling us that this will be the end of Batman.
      The scene which is emphasised the most is this trailer is in the American football Stadium whereby the scene is split up into different sectors of the trailer. The national anthem sung by the little boy is in the stadium and so is the collapse and I'd really the only piece of action that we witness. This trailer is quite slow and even the action scenes still feel slow. This is one thing that this trailer has done well. It has still been able to control the tempo of the trailer even if they used quite intense action scenes.
     I have already talked about one of the unique selling points which was DC Comics but the other one was the fact of their huge success, huge reputation and huge star studied line-up. A movie which I have analyzed and had similar attributes in terms of its unique selling point is the Hangover part 3. The line up for this movie helps appeal to a wider audience as Alfred is a British actor and Christopher Nolan is also known worldwide even before his Batman career with movies such as the prestige.
      The batman Logo relly tells the name of the title as much as the title it self. This is why we titness the batman logo just prior to the actual title. It feels as if we are falling into the logo which will raise the adreneline of the audience and gain their attention which will help them remember the title. we see a cream background with a black font. The title doesn't include the name "Batman" as it is not required due to the magnitude of success of the other Batman movies. The black font really stands out with the help of the background. "Rises" is the biggest word within the title and thus gains most prevelence. This may be because it can tell the audience a lot about a struggle that he may have been facing and gets the audience guessing.
     Overall this trailer has taught me how to dictate the pace of the trailer through lighting and  sound. Furthermore it has taught me how we can emphasize one specific scene by splitting it up into different sections. This will make it less harder and time consuming when we are filming our trailer. Moreover this trailer has taught me how to add emphasism of one specific word via making it bigger and thus adding more prevelence.