Pirates of the Caribbean- Curse of the Black Pearl Trailer Analysis

           

     Pirates of the Caribbean was released in 2003 and was the first movie in what was to become a trilogy. Its budget was $140 million and it went on to make a net profit of $510 million. Its genre is very much an adventure fantasy film.
     The trailer starts off very gloomy but the storyline is introduced straight away and is easily identifiable that the pirates require the Aztec gold pieces. This is also identifiable by the voice-over narrative. The prevalence is mainly given to two characters during the first half of the trailer. This is one of the pirates. He is given prevalence as it's his voice that the audience is listening to and the other is Kiera Knightly who has the majority of the camera time in the first half of the movie. The camera fades from when she is a child to an adult and on both occasions, she is holding the piece of Aztec gold which shows that she is going to be one of the main characters within the movie.
     We get introduced to the main storyline further on in the trailer. This is that they must rescue Kiera Knightly who had got abducted by pirates. This storyline is introduced by Kiera Knightly's lover who says " They have captured Elizabeth," which is followed by the main character who is Captain Jack Sparrow who has to help save her.
    The use of clothing is quite important in this movie because it tells the audience about the times that this was produced in. There is no visible electricity but only fire on a stick when it's nigh time which also shows how the lighting has told the audience about . Furthermore, the language used is also quite historic as shown by one of the pirates saying " Hello Poppet."
    Overall, throughout the movie, Captain Jack Sparrow is given the most prevalence in the trailer as we see most of him and also hear his voice the most as well. As soon as Jack Sparrow is introduced, the level of action increases dramatically along with the pace of the non-diegetic sound. We then see different sectors of action scenes for a fairly long time which tells the audience that not only is there a sub-genre but there is also a lot of action. 
     Towards the end of the trailer, the audience identifies that the task in hand gets a lot more harder as the pirates cannot be killed because they are cursed. This will also gain the audiences attention. A lot of action scenes are added in this trailer but the fantasy really comes out towards the end of the trailer. This trailer starts off with a lot of fades, mist and dissolving effects which make you feel as if this trailer won't give much away but slowly the trailer becomes much clearer and towards the end we actually get more information than what other trailers offer us. I feel this is because it has got a wide target age range including young kids so it offers a lot of information for the kids to understand. This is also similar to the Movie Grown Ups which also talked about the storyline in detail.
     The title really appeals to the younger target audience due to the gold font and the pirate skull in the background which doesn't make it ook serious. the word Pirates is the text is essentially the biggest part in the title giving it most prevelence. This word has the most connotations to almost all types of audiences and is the main word that will gain the audiences attention. The background is a picture of the Union Jack telling the audience where the characters fome from or which countries will play a part of it.
    Overall, I feel as if there is possibly too much that is going on in this trailer but the way in which they narrated the storyline makes it easy to understand and is very effective. This really makes me think closely about what sort of dialogue I must include in my trailer. As this trailer shows; a voice-over may not be required if the dialogue is used effectively. The use of special effects is also very evident in this trailer and is shown as a unique selling point in its own right and this is why they are constantly used in the trailer.