Grow Ups Trailer Analysis

               
     
         Grown Ups was released in 2010 and made a net profit of around $190 million. Its genre is Family comedy and i believe that this was the reason for its success as there isn't many family comedies around. Furthermore, there is a huge star studied line up which will also gain the audiences attention as this trailer tries to shun out there is somthing for everybody.
     At the start of the trailer we witness a basketball match where the camera keeps on moving to each character quite quickly. It uses a fade action whilst moving to each character. I believe it done this because fade effects are always associated with flashbacks and past events which is what this trailer wanted to show. The team photo taken was given a black and white effect to show that it was a past memory and was quite old.
    As soon as the photo is taken, the camera cuts into a established shot looking at where the location of the majority of the movie will be set; a holiday home. The established shot then starts zooming in to the location to emphasise that the movie will be based around here but then has a number of cuts which support the high tempo happy music.
    In this movie, there is a narrative which is a voice over. This is the first trailer which I have analysed that actually has a voice over in the background which gives it another aspect of the non-diegetic music. I believe that a voice over was implemented because the genre is a family comedy so it will allow for all families and ages to understand it. The voice over in here helps to tell the story and introduce the characters.
    There are five characters which are completely different which will gain a wider ranged audience. For example, one of the characters is black; Chris Rock who will appeal to a black audience. They also bring the black grandmother who is also appealing to a black family. An example of this is in the big Momma films which was a children's comedy and the main character was a black grandmother.
   I believe that this movie gives off a fair bit of information but is mainly used to introduce the characters. The camera does fade around the different scenes but doesn't really show any of them in much detail. It shows that there is a lot of content within the movie and teases the audience that there is a lot to see within the movie. The only two clips that they showed off in detail was when they found the swinging rope and when they were in the pool. I feel as if these two clips really emphasizes its unique selling point which is its genre and a lack of films associated with it as it shows the children talking to the adults.
     The font used within the trailer is quite colourful and stands out which shows that this movie is quite happy and fun. The use of texts really supplement the voice over really nicely. The title has the same font type as the entire narrative but is right at the end of the trailer and that is why we will remember the movie. The pictures in the background supports its genre of being a family movie and makes the title it self stand out.
     The target audience is reached through the different ages of actors that we witness within this trailer. Furthermore, as I explained earlier, the differences between the characters is one way in which the appeal to their target audience but also the movie starts off with a flashback of the main characters as children which appeals to the younger audience.
   
     Overall, this film has shown me a new genre and how much thought is required in regards to content and which specific parts will be extremely successful and how a narrative can explain the trailer much better and make it much more understandable to the audience. The title is right at the end once again which supports almost all of the other trailers that I have analysed as it makes it more easier to remember the title of the movie by the audience. Furthermore, this trailer shows me how different camera shots and effects connote different ideas to the audience. From this trailer, I now know how to show off a flashback. This is extremely helpful for me as the actual trailer that that my group and I will be producing is a boxing/drama movie whereby the trailer will start off with a flashback of the boxing match that our main character loses.