Django Unchained Trailer Analysis

              

Django Unchained was released in 2012, it budgeted $100 million and made a net profit of almost $325 million thus is considered as a huge success. This trailer very much follows Todorov's theory of Narrative structure:

    The trailer starts of with a really slow paced non-diegetic music in the background which ultimately gives the trailer a fairly slow start. This is followed by long distance shots of the same group of people walking. The black people were in shackles and the white people on horses with specific prevalence going to one man as he gets the only close up among the long shots surrounding it. The black people wearing the shackles really give a first indication on what this film is actually about, where and when it's set.
   We get introduced to the main character when he is given most prevalence on the screen. This is around the 38 second mark where the background is dark as its night time so there is more emphasism on him being the main character and the other black prisoners being irrelevant.
    The movie is an action movie and the trailer is also packed with action. The first piece of action occurs with a very fast and effective shot/reverse shot and I believe this makes Django and his partner look dangerous.
    In this trailer, Django tends to conform to a stereotype of the buck as he shows the aggressive and violent streak but also subverts as he is trying to save his love thus showing that he isn't sexually aggressive.
    The use of lighting in this trailer tells the story itself. The action scenes take place at all times of the day suggesting that this movie is going to be a full on action film and is supported by sounds such as a man screaming towards the end of the trailer.
   The unique selling point of this trailer is shown by the first piece of text which states that it is " A New Film by Quentin Tarentino" whose films is well known for being full on action and aggressive. This piece of text tells the narrative to the audience as all Quentin Tarentino films are very similar in regards to genre.This movie doesn't say much about a storyline apart from kill the baddies and rescue the girl but the action overlooks everything.
   The clothing worn by Django is very interesting as he is wearing next to nothing at the beginning and towards the end, he is wearing a suit and riding on a Horse. This is sub-verting from the stereotype of black people being poor, stupid and unsuccessful, especially in the times of the Ku Klux Klan and here you have Django who is subverting from all three of these things.
    The target audience is 18 year old's and over and this trailer reaches it in a number of ways in which I have mentioned such as the unique selling point of the director and the action scenes. Furthermore we witness the Ku Klux Klan which shares a little part of the trailer and it gives the audience an indication of the times that this movie is going to be films around but more importantly, the KKK is associated with violence and murder which is why the target audience is going to be appealed by this.
   Overall, This trailer has taught me a lot about content and how more action than telling the story can gain more of an interest from the audience. This movie gave its unique selling point away as soon as possible and tells me that in order to gain the attention of the audience, you must differentiate from other movies as early as possible. Furthermore, if you aren't using a voice over as a narrative then you can still tell the story via taking small extracts from the movie.