evaluation activity 3 Audience feedback

Here is the video of our audience feedback for our trailer Rise To The Top. This was done by a number of participants where we got a wide range of responses in which a lot of information can be drawn from this feedback.

We felt as if we got a lot of positives from this audience feedback. Such as the success of the sound and pace combination. Furthermore, we have identified what we could have done better such as include a stronger back story that would appeal to more of a female audience.

    We got told that our trailer felt like a conventional sports/drama trailer thanks to the use of editing and special effects which supported the sound very well. We received a lot of compliments about our original production of sound which was one benefit and was also another reason why our trailer seemed conventional as the theme tune would be able to be associated with our trailer. This can be seen in Rocky where the theme music has become famous and has also contributed to the success of the sequel itself and prior to the audience feedback, this was what my group and I were trying to achieve and I believe have succeeded which can be supported with the views of the audience who really picked out the soundtrack as one of the strengths from our trailer. They also identified the storyline associated with the trailer being based around the "Rags to Riches" storyline which has been used in sports genre movies consistently over time. This told us that we had included enough dialogue for the audience to identify our storyline which was one thing that we were worried about during the editing phase but also we didn't give too much information away and thus kept a good balance.

   

    I feel one of the strengths of the trailer was the wide variety of locations that we had used from boxing rings to running tracks. We knew this was one of our strengths during the editing stage where we decided to use a lot of establishing shots to tell the audience this.  This wide range of locations had helped add to the realism of the trailer as a movie within our genre always has more than 2 or 3 primary locations which is what I felt we had done very well. The audience also agreed with us in regards to locations and told us how much he establishing shot stood out. This shows how good our editing was put together as well to ensure that the audience remembers as much information as possible.

    The most important factor that we knew we weren't clear on and the audience picked up was the lack of a back story. We identified this during our editing stage and knew that Aran needed a girlfriend in this trailer for there to be a back-story that could appeal to the female audience. This lack of back-story was also picked up by the audience as the trailer was packed full of action and boxing. Thus we decided not to film a back-story when we identified it during the editing stage as we were worried it would spoil the flow of the trailer. Despite this, I feel we showed enough of a back-story during the conversation between Aran and myself which would intrigue the audience but ultimately I do agree with the opinions of the audience and felt this to be one of the main weaknesses of our trailer prior to the audience feedback.  

   Overall, whilst looking at the audience feedback, I  feel as if our trailer was a success amongst them. This is because it seemed as if the entire sample enjoyed the trailer. Despite this, we knew we could have done additional bits to improve the trailer but we were a bit worried to take risks with our trailer, especially as we were in a position where our trailer was flowing very nicely already thus meaning that we were reluctant to make many more alterations.

Rise To The Top Magazine Front Cover Final

    Here is the official final magazine cover for our movie "Rise To The Top" We understood that there were a lot of flaws in our initial draft which we worked on and now have come up with this. This magazine cover was done mainly by Muhammed as Aran and I were working on different blogs but we were helping each other.
    The minor changes we have made from our first draft are the reallocation of the title and a strip at the bottom of the cover showing other movies. We also changed font sizes, we added different colours and a little bit more text to cover up some of the empty space as we felt we had too much.
    I feel these little additional details have very much turned our idea into a conventional magazine front cover which will not look out of place among other magazines. When asking  random people on the street whether they'd be able to imagine this as a genuine magazine front cover, 95% of them said yes. I had a sample of 20 people which I asked this question to.    
               


                          

    I feel as if the magazine front cover was much harder to produce in comparison to the film poster. The main reason for this that much more information and extras are required in a magazine front cover. A generic poster has one specific purpose focusing on one movie whereas Magazine front covers tend to include other movies within its front cover although it tends to give one specific movie main prevalence.

Film Trailer Credits.

Whilst looking at our final draft of our trailer, we had realised that we haven't included ending trailer credits. We were looking for ways to make the trailer as real as possible and we felt as if including this will fill in the missing place in order to make this trailer perfect. Fortunately for us, Aran had the knowledge and abilities to create these credits in a very short period of time. He used a tool on his Apple computer and it only took him 30 minutes to create. I realised we needed this when I was looking back at the trailers that I had analysed in our research and planning to see what we were missing from our trailer which really shows the importance of this stage in our coursework.

          

Rise To The Top Official Film Institutions

     I believe that our trailer has a unique feel to it. For this reason, we decided to make our own institution companies to include in the trailer. During the research and planning stage, we were considering using Rogue entertainment but during the editing process, we decided that this slightly ruins the unique feel of our trailer and thus spent a bit more time to produce two of our own film institution companies.
                     
                                  
   Above, is the film institution company that we were planning on using. Rogue pictures are known for doing similar genre movies to ourselves. Plus, we liked the way in which this specific institution company introduces itself in many trailers. Although we felt that this was a good one to put into our trailer, we felt as if it slightly decreased the authenticity of our trailer and it was then when we decided that we have the capabilities and are willing to spend a little bit more time to produce our own.

 
   Our first Film institution company that we produced is known as B.M. Entertainment. We came up with this name during a quick brainstorming session and it just felt professional

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    Above is a screenshot of our first film institution company; B.M. Entertainment. We gave this company a professional feel but we also felt as if the multi-coloured feature shows the uniqueness which further resembles the trailer. We felt as if we should keep a simple background as this shot will only last for a second and thus all that's required form this shot is the acknowledgement of the institution company. If we added any more to this shot, it will make it overcomplicated.

      Our second film institution company is known as Xplizit films. This is in recognition of our primary director Muhammed. We also decided this name during the same brainstorming session. This session was very constructive and it took no longer than five minutes to to come up with both companies.

                                   
    Above is a screenshot of our second film institution company. We made this slightly more complex but still with the same simple purpose of recognition. We did initially add animations to this on but thought it was irrelevant as we didn't want this to use up much time in the overall trailer thus we simply fade it in and out. We made this one look much more professional which tells the story we are trying to portray in this trailer with Aran starting off as working class and ending up as a world famous boxer. The working class aspect can be identified in B.M Entertainment and the fame with Xplizit films.

Rise To The Top Finished Trailer.

15/02/2014

   Here is the official finished trailer of rise to the top. We have released it after the deadline but this was due to understanding the importance of the trailer this year and thus spent most of out time on it. It was very much a team effort of Muhammed, Aran and I. As I predicted, the editing process was the longest but thankfully, we started very early which thus helped us play around and also get used to the editing.
    We had previously produced 6 different drafts prior to this final version which just shows how much work went into the editing. We have all come to the conclusion that this trailer is done and now we must just focus on our magazine front cover.  

            

Rise To The Top Magazine Front Cover

    Here is our first draft of our magazine front cover for rise to the top. I identified that Magazines tends to have an centralised image which takes the focus of the magazine. We chose the background due to the urban feel that our trailer has. The locations that we chose in our filming is very much working class locations and so I felt as if this background supports this.


                         

Rise To The Top Poster

   Here is the finished poster. We have slightly changed it from our draft. We felt as if our draft copy was along the right lines but was too simplistic. This is why we decided to put Arans head in front of the title to add more of an effect. Furthermore, we were thinking about shading in the titles but we thought that this wasn't necessary as our background is in black and white so this effect wouldn't be that effective. We slightly changed the font sizes but apart from that, we haven't changed much.



           

          
Here is the first draft for our poster. Finding the picture wasn't as hard as we thought it would be despite us having a wide selection to choose from. Surprisingly, the titles and captions were the hardest aspect when producing this poster. As you can see, we put the title in the biggest font as it's the most important aspect of the poster. In order to fill up some space, we decided to add a caption to the left of Aran. We have also added our own poster credits to make the trailer seem more original. I felt as if we achieved our aims from the poster. This was to give the central image as much prevalence as possible but also add information about the movie. We had a number of drafts before we felt as if we had completed.

          
We decided on using a black and white background to follow some similar movies such as fighting which also used a black and white background. As you can see below, our poster shares similar attributes to fighting including the caption.