The purpose of genre is to offer audiences viewing choices and discriminations as there are certain connotations associated with genre which catches the attention of different types of audience. This was helpul for us as it narrowed who we were trying to aim our movie at and gave us more of a clear idea of what we need to include for our trailer to be a success and thus saved a lot of time.
Barry Kieth Grant proposed a theory regarding genre and suggested: that pleasure is derived from 'repetition and difference' (Neale 1980)
This supports our trailer as we used a very similar storyline in our trailer that can be identified in other Sports/Drama films. Our "Rags to Riches" storyline can be identified in many films such as Rocky Balboa which shares the exact same concept but the difference by which Aran reaches the riches is different to that of Rocky. This difference creqates excitment to the audience yet we knew that the rags to riches storyline was a successful one and thus why we decided that our trailer would be based around this.
Another theory that applies to our trailer is John Hartley's theory where he argues that 'genres are agents of ideological closure - they limit the meaning-potential of a given text' (O'Sullivan et al. 1994)
The reason why this applies to us is that we found that the our genre was restricted in what we could include and thus wouldn't be able to appeal to a wider audience as we felt that due to the lack of movies produced within the genre, the genres are very restricted. For this reason, we added a sub-genre of drama to gain the female audiences attention and make our trailer less restricted than it would have been if it was soley a sports genre.
Overall, I feel that our trailer meets the needs of our genre as there are very little needs to be met within our genre. Due to having drama as a sub-genre, we didn't focus on it that much but helped re-enforce the idea that we needed a back-story. We didn't want the drama aspect to overshadow the sports genre and thu8s re reduced the amount of the back-story that we had included.
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