One thing that we focused on and which I felt we done well was to show our genre in all 3 text types. This was the sports, more specifically boxing genre. We also had a sub genre of drama but we didn't want to over complicate the magazine cover and poster so we decided to shun off our primary genre. I felt we done this well in the poster as Aran can be clearly identified as being in a boxing ring.
Furthermore, we needed to attract our target audience which was our focus in the magazine front cover in regards to Aran's background in the magazine cover where the graffiti could be associated with the lower middle and lower class. This means that we have used all three pieces of text to gain the audiences attention whereby all three of the types of texts combined helped achieve our objectives which we produced during our planning phase.
We understood the trailer must include every possible way possible to attract out target audience. We knew that the success of the trailer would contribute to the success of the poster and magazine front cover. We did this through the locations, use of props as well as the information that is given in our trailer. Thus we used a number of hard hitting locations associated with our genre such as the working class looking boxing ring along with the river and running track. We used the river to present the back story of Aran as this is where we had the majority of the dialogue. We used very simple props but gave them a lot of prevalence in our shots thus would have gained the audiences attention. For example we showed the boxing gloves constantly throughout the trailer as this was one of the most important props to convey our genre. This complemented the head guard along with the boxing pads very nicely and thus really made our genre clear to the audience which was one of our initial fears. We wanted to make the information within the trailer clear to the audience and I felt we had done this thanks to the use of props and locations.
We decided that we would focus on our magazine front cover and poster after the trailer as it would give us more of an idea of how we should present it. The problem that we faced was trying to differentiate the magazine front cover and poster to one another. This is when we decided that each should serve a different purpose as they are ultimately two different pieces of texts. Thus we finally agreed that the poster would be used to further shun out our trailer and the magazine front cover should appeal the the target audience that we were aiming it at which we found during our audience profiling research. Hence Aran is in a boxing ring in the poster to show off the genre and he is in front of a Working class background in the magazine front cover which would appeal to our working class target audience.
All three pieces of texts were difficult to produce in regards to the amount of information we were trying to put into it as we didn't want to give much information away which made our thee pieces of texts more conventional as we wanted to sell the movie and tell the audience that there is still a lot to see which was what I felt was done well. I felt as if we put enough information in both the magazine front cover and poster for the audience to ask questions. I felt as if we should have added a bit more of a back-story in our trailer which would make that audience ask questions but because of a lack of a back-story, the audience may be asking too many questions which shows that we may have not included enough information.
Overall, I feel as if all three pieces of texts complement each other very well to appeal to the target audience. But they also appeal to their target audience in their own individual way which sows that we have done well to differentiate all three pieces of texts and thus one of the three texts is bound to appeal to a specific audience and so we can confirm that we have successfully appealed to our target audience successfully using these three methods of advertising.
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