Salt was released in 2010 and the Main character is Angelina Jolie who is known around the world. It had a budget of $110 million and made a net profit of around $180 million. This shows that the movie itself was rather successful.
This poster can be seen as a teaser poster as there isn't a specific release date but just states that it will be released sometime during the "summer 2010." I feel it does the job as a teaser poster as you feel a high level of mysteriousness which is supported by the black background which is giving very little away. The centralised image is Angelina Jolie which is very much one of the unique selling points of this movie as she is well known and has won countless awards and thus will gain the audience’s attention if they see her. This is also supported by the fact that her name is the second biggest piece of text on the poster and is at the top giving it very high prevalence and really shows how much they are trying to shun off this unique selling point.
The level of mysteriousness is also supported by the question "who is Salt?" and you can show that this poster is really trying to tell the audience of this mysteriousness as the website that they offer is "whoissalt.com" and although the size of the text is rather small, the capital letters really catch the audience’s attention. The reason why I feel all of these small details are emphasised in this movie is because of the black background which makes everything stand out and makes the audience pay particular attention to even the smallest detail which shows how effective a black background actually can be. Furthermore, the colour of the text is in white which really stands out with the black background and helps to emphasise of the information offered.
The centralised image is really shunned out in this poster thanks to the black background and the effect of her black hair which merges with the background makes the poster feel smoother and also adds to that theme of mysteriousness to the poster and film. She is directly looking at you but you can't obtain any information from her facial expressions as she looks very blank. Moreover her eyes are the aspect which stands out the most in this poster as her pupils are black followed by the white around her pupils but then gets really emphasised through the black eye lashes that really stand out.
The title "Salt" goes over her face and ultimately answers the question that the poster is asking which is "Who is Salt?" as it is very rare to find a poster whereby the title covers the centralised image but this tells the audience that she is salt. This is supported by the lighter shade of white which says salt and tells the audience that she is in fact salt. That being said, I feel that this poster gets the audience to ask more questions such as what is her purpose? This is due to the mysteriousness caused by the black background.
Overall this poster has taught me how to get the audience to ask questions about the poster which ultimately makes them remember this film and they will want to go and watch it when it gets released. It tells me that a lack of information in a poster is not necessarily a bad thing but can keep the audience guessing about the storyline and that is the best way to gain interest in you movie. Furthermore, I can note from this trailer that the use of colours can tell what type of story you are trying to portray in your poster but also how the colour black can make everything stand out and add a level of mysteriousness to the poster.
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