Rocky Balboa is an action movie with hints of sport. It was released in 2007 and is one of the most similar movies to mine. The film distribution company used is Sony Pictures international. This tells me what type of distribution company I should have in my trailer, The age certificate of this movie is 12A which shows me what type of certificate we should have for our trailer.
Above is a table showing the data of which age, gender and class types watched this movie. I can see that the majority of the audience were in between the ages of 15-24. This shows that our main focus will be this age group as our movie will have similar characteristics as this movie. Furthermore, I believe that having a age certificate of 12 is correct as the second highest age range which watched this movie was the 12-14 group. This supports the fact that we should put an age certificate of 12 on our trailer as it is predominantly going to include action scenes, some areas of blood and violence. This shows that we can't reduce our age certificate any more and there isn't really a point.
When looking at the gender, it is quite clear that the majority of the audience is of a male gender. This may be because it's a movie which has a genre of sport but in particular boxing and specific sport is one which is male dominated. This tells me that we should predominantly aim out trailer at the male gender and so we should include action and sports scenes which will attract the male audience.
When looking at class; it is very much split up as all classes have watched this type of movie. This is not surprising as modern day boxing is a hundreds of millions of pounds sport which applies to the upper class but the sport in general is related to the working class which shows why there is an interest for this movie in the lower class bracket. Furthermore the Rocky movies has established itself worldwide and this may be another reason why the class brackets are quite split up and may reduce the levels of relevance when looking at the type of class that we are aiming our movie on.
The second audience profiling that I am going to look at is Channing Tatums "Fighting." This was released in 2009 and is a similar genre to my movie in regards to the action and drama but this movie is more focused on fighting whereas ours will be around the Boxing sport. The age certificate for this movie is 15 but I believe that this is because the fighting scenes incorporated in this film is far too aggressive in comparison to what sort of scenes we will include in regards to boxing and so following Rockys age certificate of 12 is much more appropriate for our movie.
Fighting Audience profiling
The table above supports Rocky's table in the sense that the majority of the audience that watch this movie are between the ages of 15-24. This may be because Channing Tatum is a young actor and this may appeal to the younger audience which also applies to our movie as we will have actors in between the ages of 17-19 where the main character is going to be 18. Furthermore, it shows that we should try our best to aim it specifically at this age of 15-24 as this is where the majority of the interest and thus revenue will come from. |
|
|
|
|
|
|---|
The gender is also male dominated but has much more of a weaker correlation in comparison to rocky. I feel this is because Channing Tatum can be seen as attractive by the female audience and this is why the went to watch it whereas Rocky is very old and this is why I feel that he didn't gain as much of a female audience. This information still re-enforces the fact that we should aim our movie more at a male gender as the majority of interest will come from them.
Class again is quite split up but not as much as Rocky as it is evident that the Upper Middle class are the ones who really watch this film. That being said, it still shows that all classes will be interested in our movie which reduces the risk of the production for our movie as we are aiming it at a wider audience.
Overall, I feel that these audience profiling has taught me a lot about who to aim our movie at. Looking at the results, I feel that we should aim our movie at specifically 15-24 year olds but make the certificate for our movie as a 12A as it is evident that there that there is a demand for this type of movie in the 12-15 year old age group which is supported by the Rocky Balboa Audience profiling. Furthermore, our target genre will predominantly be males as they are the majority of people who watch these genre of films which is shown by both of the audience profiling that I have done. It also tells me that all types of class brackets will watch this movie which offers leniency in terms of the language we may use.
No comments:
Post a Comment