Moonboard analysis

   Here is a moon board which my group and I have produced, All of these 9 pictures are vital in the knowledge and understanding of our trailer and offers a slight insight to the initial storyline of our trailer.

  


1)   This is a medium shot of the famous boxing character Rocky. The reason we chose this specific character is that he shares similar characteristics that our main character is going to have. The most obvious is that they are boxers but both of the characters have a situation related to struggle around boxing. Rocky is an inspirational character and is one in which our main character is trying to become.

2)  The next picture is one of weights. This is because in the trailer, we will observe some of our main characters training in a gym. This is what the weights symbolise. Furthermore, the feeling of motivation is a connotation of weights and it shows our main characters attitude towards boxing. Also these training weights will attract the target audience and is a product which can help identify that this is a boxing movie.

3)  Picture number three is a long shot of a boxing ring with an audience around it. Again, this is probably the most important product to show a boxing movie. The audience shows that our main character is rather well known and successful and thus shows the type of atmosphere we are tying to create.

4)   The fourth picture is a establishing shot of a running track which shows the cardiovascular aspect of our characters training and again is linked to his motivation. It shows the huge amount of training that boxers have to go through and just adds another aspect of realism to our trailer.

 5)   Picture number five is character facing struggle and de-motivation. The empty bottle connotes depression. We chose this to support the drama aspect of or genre and offer a storyline which will appeal to a wider audience. It tells the audience that the character is in a negative place in terms of his mindset and it makes that audience want to know more about his situation.

  6)   My sixth picture is an actual fight consisting of David Haye and Dedrick Chisora. The use of a bottle can be associated with a lower class which is in fact the class type that both of these individuals grew up in. This will be resembled in our character as well and is supported by picture number five where he is seen as undesirably drunk. Furthermore, both of these characters represent British boxing and is another similarity that our character and this picture has.

  7)   Picture number seven is a picture of some boxing gloves and is probably the most simple picture but is the one which offers the most information about our trailer. It also shows the importance of picture six to an extent. We witness a fight in picture six which may give out the wrong message. This tells us that the story line will be based around a boxing fight as opposed to a normal fight. The plain background offers more prevalence on the boxing gloves and makes it stand out in the entire mood board.

  8)   This picture of light in the sky refers to the phrase light at the end of the tunnel and states that there our character is going to become famous and defy the odds. This picture is important because it shows the hard work of our character.

   9)   The final picture is one where a man is training with a background consisting of a house and trees.

Location Research

    Due to our demanding genre in regards to a fast paced action movie, we know we must include a number of locations to tell the audience that the storyline for this movie can be noticed as legitimate and will seem interesting to the audience.

     Location Number 1:
   We understand that a boxing movie must include a boxing ring and so this is where we begun our location research. We have noted down a number of boxing locations from areas around Kingston, Tolworth, Surbiton but our primary target is the Ultimate Fitness Boxing gym will be the perfect location for our trailer. Furthermore, we can be most efficient at filming in this specific location as it is 5 minutes away from our school whereas the other locations is within driving range but seems more of a hassle.


 
    Above is a picture of the Gym itself in which we are currently in contact with. We understand that a boxing ring is imperative to the success of a boxing related trailer.  We intend to take no more than two afternoons of filming in this specific location. It really shouldn't take no more than 3 hours to film but we want to take a number of different shots as well with different scenarios such as adding additional extras to emphasise the realism and escapism of the audience which I have found is vital to the success of the trailer.
    We are currently in contact with Mark who is the owner of of Ultimate Fitness Boxing and we have arranged an agreement of promoting the logo of the gym which is on the door in order to film. When I got in contact with the other Boxing organizations, they stated that we would have to hire out the gym and thus this is very helpful. Furthermore, having seen the other locations, there isn't much difference but my team and I felt that this specific gym offered the most realism when looking at it. We are currently negotiating when a good time it is to film .

       Location Number 2:

                                 
     Our second location which we intend to use is the London Borough of Merton - Wimbledon race track. We have been looking at a number of running tacks but eve though this is the furthest, I feel that this is the one which has the most potential to offer us success. This location is no more than a 25 minute drive away from us in which I intend to drive my group or we can take the train which is 30 minutes and thus isn't too far away.
      One reason why we have chose this specific running track is because if we were to experience bad weather, we can overcome it better than any other running track that we have seen. Furthermore, this running track consists of a number of lights which means that we can film at night and at different lighting conditions thus reducing the risk of failure for our trailer.
       We have already got in contact with the manager of the running track and he said that we will be allowed to use the running track for £5 per person and he has also given his consent for us to film there. We intend to film here for the whole day in order to get the different lighting styles. Furthermore we will ultimately start filming here as soon as we have finished with the boxing ring as it will give us a better indication of how much time we are going to use in the trailer with our main character on the running track.
     Although this track may be the best in regards to bad weather, we can still face a huge problem if the weather is affecting us too much. Furthermore, this track is rather far away and so if we needed to do additional filming, it means that we must go all the way back which is both time consuming and expensive. We have tried to make contingencies though in order to be prepared for any weather via slightly changing the narrative or shot types.

        Location Number 3:
  

    Our third location is Leatherhead Leisure centre. We require a gym in order to add to that motivational feeling. All three of us within our group go to separate gyms and so we have great knowledge in this field. We felt that we should go to Mohammed's gym for a number of reasons. Firstly, its the most convenient to get to for all three of us and the additional characters as well. Secondly, it looks as modern as the running track and thus shows what sort of class our main character is going to be as if we had a very high class gym and a low class, scruffy running track, it will not make any sense and thus confuse the audience thus reducing the chance of the audience feeling escapism.
    We could have done all of the training filming at this gym but we felt as is we needed a number of locations in order to match the pace of the trailer and ultimately make it successful. This is why we decided to use both the running track and the gym. We have decided to use the running track to show Aran who is the main characters cardiovascular training and the gym will be used for his strength training.

    These three locations are going to be the locations with the majority of the camera time but we also have other locations that we will use but they won't be as relevant as these three. Furthermore, The locations that we have found are very realistic in regards to price and so we are quite happy with our location research and now we feel as if we are one step closer to make this trailer a success.
 
       

Soundtrack Research

   I have realised the importance of sound in trailers. Not only can it set the pace for a trailer as well as a movie; which I learnt for my opening two minutes last year, it can also be a way to engage with the audience whereby they will remember the name of the movie due to the soundtrack. Examples of where soundtracks are so famously associated with films are the Star Wars theme tune and the Harry Potter theme tune as well.                    

                            
   Here is the world famous Star Wars theme tune which has been in almost if not, all of their movies. This theme song was written and composed by John Williams but the majority of people will know it as the Star Wars theme tune as opposed to a piece made by John Williams. This really emphasises the importance of a soundtrack.

Our Soundtrack:
   We have realised the potential importance of non-diegetic sound and so we have acquired the skills of a trusted musician who can give us what we want.  This is better than copyrighted music as we will be getting what we need for our specific movie and if we were to use copyrighted music; it would be time consuming as we would have to take aspects from different sound pieces.

   James Richardson

        This is the person who has composed our soundtrack for our trailer. I as well as my group had seen his excellent work in Sins of A Martyr whereby the non-diegetic music in the background really helped dictate the pace of the film and was highly regarded as a piece of media work. Thus we understood that we needed him, especially with the high levels of risk in regards to failure that our boxing movie contains but having James Richardson produce our soundtrack meant that the levels of risk has slightly decreased. We had told James our idea, and then worked long and hard in order to execute this into a finished product. James being a perfectionist, helped us understand what type of sound we were looking for ad it took a lot of hours to make it sound perfect in which we are still working on it.


                               

    Here is a little segment of the piece that we have almost finished making for our trailer. We have been risky in terms of the different levels and sudden drops that we have put into the sound piece but we feel thatit can help with the success of our trailer.
 
     We do understand the importance of a soundtrack and so we have made a number of contingency plans if our soundtrack doesn't complement our trailer as well as we envisioned but this is another way we have reduced the risk of our trailer. This contingency consists of three different pieces of non-diegetic music which we have found on the internet. We each found one whereby we were looking for different charactersitics between them.
 
    Soundtrack 1:

             

    Here is our first contingency and we had picked this because of the different levels it included and the simple fact that we could extract pieces of this long non-diegetic soundtrack into our trailer and it wouldn't be too hard and so if we were to have limited time, we could use this one. One differentiating point of this sound piece in comparison to the others is the vast array of instruments that it includes. This allows for a more detailed story that can be told to the audience through the different instruments. Throughout this soundtrack, the feeling that is gained is motivation which is re-enforced with the sudden drops in the music.

Soundtrack 2:

           

Here is the second contingency plan which we have found. This one consists of much more fire and gets right to the point. This is why it is only one minute long as an introduction cannot really be identified. A problem with this soundtrack though is that it only offers one feeling of energy throughout the sound piece and so isn't really relevant when our main character will be looking weak at the start of the trailer. This piece of sound can be helpful but we will need to still take extracts from soundtrack 1 in order to add more feelings to our actual trailer.

     Soundtrack 3


                           :

    Here is the third and final one of our contingencies whereby we have found a pure boxing entrance soundtrack. This is useful due to the changes in pace and thus I feel We can use it to tell a story in our trailer. Despite this, I feel that it will require a lot of time to edit the specific parts that we need. Furthermore, our movie also has a Drama aspect to it where I feel that this soundtrack will not show but it will do very well in providing information about the boxing section of our movie.

     Overall, I feel that I have taken the necessary precautions required to reduce the level of risk for our trailer due to the secondary research into non-copyrighted music. Furthermore it has been very helpful that we have our own composition  piece for our trailer which will give us exactly what we want and thus is far less time consuming.

Planning Targets

Well done Nadib, You need to evidence your results and analysis for your questionnaire. By then end of half term you need to have interviewed your actors (could be done by video-blogging) and have designed or found appropriate titles to create a brand identity for your film. You need to revisit my last targets Nadib and strengthen your research - push yourself!

Camera Shots and rules

Shot types are a vital way to tell the story and help the audience understand who has prevalence and significant characters stand out from the majority. There are a number of shots, these are:#

1. The first camera shot I will be looking at is the Extreme Close Up Shot. This shot is focused on a specific detail of a person such as the eyes but it doesn't show the whole face. We are going to use this in our trailer when Aran; the main character has been knocked out and this will show that he is dazed and confused..

This shot is in Kill Bill and is used to identify a stand off and increase suspense.

2. My next shot is the Close Up Shot. This shot is less zoomed in than the extreme close up as you can show the face as opposed to a specific detail. The close up shot is used to show emotion. We will use this shot a number of times to show Arans struggle that he is facing.

This character above is known as the Joker and he is the villain in Batman "the Dark Knight." The close up shot is used onn him to show his lack of expression and emphasise his trademark "Why so serious?"

3. The third shot type is the Medium shot  This shot is used to help the audience always be aware of the setting possibly because something may happen. In our movie. We will use this when Aran is sitting down on a sofa and someone enters the door in the background.

Here we've got a medium shot to remind us that there has been a murder in this room and a medium shot helps the audience remember this without taking any prevalence away from him.

4. My fourth shot is a long shot. This is used to establish the setting and characters thus the long shot is also known as the Establishing shot. We may use a long shot while Aran is training not only to set the scene but to also show how hard he works.

We see a long shot which helps establish the four characters and help the audience identify that thy will play some part in the movie and we also see the setting which tells me that they live together.

7. An extreme long shot focuses on where the movie will be set and is best used at the start of the movie or if the scene is changing. A good example of this is all three of the rush hour movies where they move from one country to another and that is where we see an extreme long shot. We will probably not use this in our trailer although it is used in trailers sometimes.

This will be a extreme long shot for a movie set in Hollywood or even Los Angles.

                                       
6. I will now look at the low angled shot and its main purpose is to offer more prevalence to a character. We will use by making the villain look bigger than the victim thus meaning that he is the more important character in the movie. We will use this in the initial boxing fight to show the task that Aran is facing as we will make his villain look much bigger.

This shot is a low angle shot and offers more prevalence to the bigger character and makes him seem more powerful.

                     

                                                   

The 180 degree rule is put in place to avoid confusion by the audience. If you were to deviate from the 180 degree rule, then it would seem as if the character has changed position. As the graph below shows, anywhere in the green shaded area can be filmed from but if the camera were to go into the red shade area, then it would seem as if the two characters have switched positions.
                                       

                                             
In film making, the 180-degree rule, is a basic guideline regarding the on-screen spatial relationship between a character and another character or object within a scene. An imaginary line called the axis connects the characters and by keeping the camera on one side of this axis for every shot in the scene, the first character will always be frame right of the second character, who is then always frame left of the first. If the camera passes over the axis, it is called crossing the line or jumping the line.

Problem caused and Solutions

The 180-degree rule enables the audience to visually connect with unseen movement happening around and behind the immediate subject and is important in the narration of battle scenes. The visual disjointedness of the battle scene on Geonosis in the Star Wars film Attack of the Clones is an example.

Avoiding crossing the line is a problem that those learning film-craft will need to struggle with. In the above example with the car chase, a possible solution is to begin the second cut with the car driving into frame from the "wrong" side. Although this may be wrong in the geographic sense on set, it looks more natural to the viewer. Another possibility is to insert a "buffer shot" of the subject head-on (or from behind) to help the viewer understand the camera movement.

The 180 degree rule has to be adhered to and is put in place to avoid confusion for the audience. If you were to abandon the 180 degree rule, then it would seem as if the character has changed position. As the graph above shows, anywhere in the green shaded area can be filmed from but if the camera were to go into the red shade area, then it would seem as if the two characters have switched positions, exactly same with the other picture you can also see the okay zones and wrong zones.

Film Production Company Research

In the modern day, there are a lot of common film production companies but there are specific oligopolies that dominate the market thus meaning that they tend to have the majority of the market power. Most of the famous film companies are are historic and so are well established. The film company I will be focusing on today is 20th century fox.

     It was officially founded in May of 1935 when two film companies merged and made one huge company. The two companies that merged were Fox Films and 20th century pictures. The founders of this massive company were Joseph Schenck, Darryl F Zanuck, Raymond Griffith and William Goetz.

    20th Century Fox has produced an enormous amount famous films. Some of these are:

• Home Alone
• Ice Age
• Star Wars
• Simpson's
• Family Guy

   As you can see, 20th Century Fox not only produces movies but also well known T.V. programmes. Moreover, they have their own channel in America which is well recognisable and dominates the channel listings. As they are 77 years old, you would assume they have done a huge amount for the film industry as they are still one of the main players in the film market.

    Despite this, I wouldn't like to put 20th Century Fox on my movie as I believe that a film production company such as this one doesn't really specialise in my chosen genre which is urban but focuses on boxing and thus isn't really recognised with this genre.

The Logo For 20th Century Fox.

                                        





    Warner Brothers was found in 1918 known as Warner brothers studios which later changed in 1923 to Warner Brother pictures. The founders were Albert, Harry, Sam and Jack; who were the Warner Brothers. 1966 was the year that the Warner Brothers sold their company but the name of the film production company has still remained.

     Warner Bros have made a gargantuan amount of well established and recognised films; some of them being:

• Lord of the Rings
• Rush Hour
• Austin Powers
• A nightmare on Elm Street
• Harold and Kumar.

As you can see, Warner Bros has produced films of different genres and they have also established themselves through television producing such hits like Pokemon and loony Tunes which both later on became successful movies.

    As I'm looking at what film production company I would like to include in my movie, I would have thought that a film production company as big as Warner Brothers won't be appropriate for a small, British Boxing film such as mine until I found that Green Street was produced by DeeGee entertainment which is funded and owned by Warner Brothers, thus showing that Warner bros will be an appropriate film production company to use at the front of my movie.

 

                                           

                                     

    

Universal pictures was founded in 1912 and is one of the oldest movie studios in the United states. Founded in 1912 by Carl Laemmle, Mark Dintenfass, Charles Baumann, Adam Kessel, Pat Powers, William Swanson, David Horsley, and Jules Brulatour, and its headquarters is in universal city in Orlando.

Universal has made its fair share of famous movies, some of these being:

• Bridesmaids
• Fast and Furious 5
• Tower Heist
• Paul 
• Bruno

As you can see, Universal pictures does movies that relate to mine. For example, the cast of Paul consists of Simon Pegg and Nick Frost. Both are English actors and we'll be having an English based theme. Fast 5 has some incredible action scenes and tower heist also has some action scenes as well. 

This was the universal 100th anniversary for universal which was this year (2012)

                                         

     

Camera Movements

Camera Movements are an essential way in telling the story. Different camera movements help show a wider range of text .


Pan Shot
The first camera movement I will be looking at is the pan shot. This shows whats left or right of the screen and it helps reveal the setting which also give the audience an indication of what class the characters may be.

                            


Tilt Shot
Below is the tilt shot and it shows whats up and down of the screen and is most effective whe climbing somthing, facing a task or possibly even a flashback.

                            

Track/ Dolly shot
My next shot is trach/Dolly shot. This is when the camera moves around the subject. This helps in movies when showing two sides of the subject or a sudden change in personality.  We can use this shot movement to show how the main character (Aran) wantsa change in lifestyle.

     

Film Questionnaire

Here is an example of how our film questionnaire looks like and one that has been filled in by an anonymous participant.

Film Questionnaire.docx

Audience Profilling Analysis

                                            

Rocky Balboa is an action movie with hints of sport. It was released in 2007 and is one of the most similar movies to mine. The film distribution company used is Sony Pictures international. This tells me what type of distribution company I should have in my trailer, The age certificate of this movie is 12A which shows me what type of certificate we should have for our trailer.

Rocky V

Age: %: Gender: %: Class %: 4-6 0% Male: 68% AB 20% 7-11 7% Female: 32% C1 24% 12-14 13% C2 32% 15-24 59% DE 24% 25-34 10% 35-44 11% 45+ 0%



 Above is a table showing the data of which age, gender and class types watched this movie. I can see that the majority of the audience were in between the ages of 15-24. This shows that our main focus will be this age group as our movie will have similar characteristics as this movie. Furthermore, I believe that having a age certificate of 12 is correct as the second highest age range which watched this movie was the 12-14 group. This supports the fact that we should put an age certificate of 12 on our trailer as it is predominantly going to include action scenes, some areas of blood and violence. This shows that we can't reduce our age certificate any more and there isn't really a point.
   When looking at the gender, it is quite clear that the majority of the audience is of a male gender. This may be because it's a movie which has a genre of sport but in particular boxing and specific sport is one which is male dominated. This tells me that we should predominantly aim out trailer at the male gender and so we should include action and sports scenes which will attract the male audience.
    When looking at class; it is very much split up as all classes have watched this type of movie. This is not surprising as modern day boxing is a hundreds of millions of pounds sport which applies to the upper class but the sport in general is related to the working class which shows why there is an interest for this movie in the lower class bracket. Furthermore the Rocky movies has established itself worldwide and this may be another reason why the class brackets are quite split up and may reduce the levels of relevance when looking at the type of class that we are aiming our movie on.
  
                                           
   The second audience profiling that I am going to look at is Channing Tatums "Fighting." This was released in 2009 and is a similar genre to my movie in regards to the action and drama but this movie is more focused on fighting whereas ours will be around the Boxing sport. The age certificate for this movie is 15 but I believe that this is because the fighting scenes incorporated in this film is far too aggressive in comparison to what sort of scenes we will include in regards to boxing and so following Rockys age certificate of 12 is much more appropriate for our movie.

                                Fighting Audience profiling

	Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	57%	AB	21%

	7-11	0%	Female:	43%	C1	40%

	12-14	0%			C2	14%

	15-24	62%			DE	25%

	25-34	26%

	35-44	3%

	45+	9%

The table above supports Rocky's table in the sense that the majority of the audience that watch this movie are between the ages of 15-24. This may be because Channing Tatum is a young actor and this may appeal to the younger audience which also applies to our movie as we will have actors in between the ages of 17-19 where the main character is going to be 18. Furthermore, it shows that we should try our best to aim it specifically at this age of 15-24 as this is where the majority of the interest and thus revenue will come from.

  The gender is also male dominated but has much more of a weaker correlation in comparison to rocky. I feel this is because Channing Tatum can be seen as attractive by the female audience and this is why the went to watch it whereas Rocky is very old and this is why I feel that he didn't gain as much of a female audience. This information still re-enforces the fact that we should aim our movie more at a male gender as the majority of interest will come from them.
    Class again is quite split up but not as much as Rocky as it is evident that the Upper Middle class are the ones who really watch this film. That being said, it still shows that all classes will be interested in our movie which reduces the risk of the production for our movie as we are aiming it at a wider audience.

   Overall, I feel that these audience profiling has taught me a lot about who to aim our movie at. Looking at the results, I feel that we should aim our movie at specifically 15-24 year olds but make the certificate for our movie as a 12A as it is evident that there that there is a demand for this type of movie in the 12-15 year old age group which is supported by the Rocky Balboa Audience profiling. Furthermore, our target genre will predominantly be males as they are the majority of people who watch these genre of films which is shown by both of the audience profiling that I have done. It also tells me that all types of class brackets will watch this movie which offers leniency in terms of the language we may use.