Twitter Research

 
   We witness a lot of promotions regarding social networking sights in trailers. Such social networking sights like Facebook and Twitter have been very helpful in the promotion of movies as shown in the Batman Viral Marketing Campaign. We plan to incorporate this in our trailer via including a twitter hashtag as well as a website.   
   The proposed hashtag that we plan to use is #RTTT which is an abbreviation of rise to the top. Below is a picture of a tweet which Mohammed has produced that includes this hashtag:

 

 

      We intend to encorporate this hashtag in our trailer to make a wider public aware of our movie. Because of this, we have decided that we will put the hashtag on the bottom left of the screen throughout the entire trailer. It will be small an not take up much room thus giving the trailer it self more relevence.  

      As all three of us in our group use these social networking platforms often, we knew that the hashtag shouldn't be long and thus made it an abbreviation. Hashtags tend to be no more than 10-15 characters. We understand that the less characters used, as you can only use 140 characters including spaces. This means that there is more room for the audience to write about the movie.